In the current economy it’s hard to think about spending a lot of our hard earned profit on marketing, but it’s still a very necessary part of keeping your business growing. One inexpensive suggestion might be to celebrate Cinco de Mayo by sending simple baskets of chips and fun salsas to your local referral sources and business neighbors. Everyone loves the fun snacks and it leaves a “good taste’ about the practice that can get new patients in the door.
Another thought is to purchase relatively inexpensive pens with your name and phone number on them, and then hand bunches of them out to local restaurants. Marketing is all about “name recognition” and the more often people see your name, the more likely they are to think of you when they need a new or referral practice. They’ll be seeing your name every time they sign the credit card receipt at the end of a nice meal…..it’s always good to be equated with full tummies and a happy evening.
