When a patient repeatedly cancels or no shows, what’s your policy? While that may sound like an easy question to some of you, in many offices we get pitiful looks from the front desk staff when a patient……who has repeatedly missed appointments…..insists on another 4PM or Saturday appointment. The pitiful look is because the office […]

  When you’re considering purchasing a practice, the seller’s realtor will assure you he has everything in hand and he does……for the seller! The transition realtor’s job is to represent the seller, get as much money for the seller as possible, and as quickly as possible. This doesn’t make them bad people (we work very […]

    Give the referring office a nice pourable glass container with spigot filled with lemonade, pink lemonade or sweet tea with lemon slices floating on top. Add pretty/fun glasses with your office logo for an additional treat. Have a contest to win a summer party. Include a nice grill or a cute little table […]

Is the old, reliable Lunch and Learn becoming an obsolete form of marketing? Not when there’s so much new to learn, it isn’t! For a while the lunch and learn was the hottest marketing tool for specialists wooing general practice offices for referrals. Then it sort of dropped off the map as everyone felt they […]