PRE-PLANNING FOR THE MEETING   Set and post the date of the meeting well in advance-be clear the entire team needs to attend. Designate a staff member to order lunch (if meeting is at lunch time) and to take responsibility for prompt delivery. Staff meetings should not start late unless patient demands force a late […]

While we all know that hiring a new employee is right up there with getting a root canal (with apologies to all my endodontic friends) as a fun time, it is a necessary part of running a business. In previous articles we’ve discussed placing an appropriate advertisement and taking the initial call, but what do […]

Do you ever have the feeling that you’re missing something? If yours is like most practices, I’d be willing to bet you are. There are so many excellent marketing opportunities happening every day in every office…..and so many of them just come and go, without ever doing anything to grow the practice. Don’t believe me? […]

What does marketing have to do with baking? Probably a great deal more than you realize!   One of the most common areas of assistance we find clients requesting is help with marketing. This is a multi-layered request with a different plan/recipe required for every practice. Great marketing, like great cooking, requires careful layering and […]