Every new practice we work with does extensive marketing in the first and, usually, the second year. This marketing grows the practice and creates a nice solid financial basis for the doctor. This also creates a very busy practice where the last thing the doctor and staff want to think about is more growth and […]

There’s a line from an old song that says “everything old is new again.” We see this in fashion and home décor, but we can also apply it to orthodontic marketing. Back before iPhones and iPads, some doctors would have their young patients “pay” part of the cost of the replacement for a lost or […]

BOOKKEEPING Every doctor needs and wants to know what is going on in his/her practice regarding production, collections, overhead, and potential embezzlement. One the questions we get asked repeatedly in this area is “Do you know a good bookkeeper?” We do certainly know any number of good bookkeepers, but the majority of bookkeepers enter deposits […]

You might expect that a business known for assisting doctors with practice openings would say “Of course you should!” but that isn’t necessarily the case. Not every doctor is ready to open his/her own practice and some doctors aren’t really ready when they think they might be. First and foremost, be aware that opening a […]