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Aug 16

Summer Marketing Opportunities

There are so many great marketing opportunities in the summer months it’s tough to just pick one.  We have however recently seen one of the best ideas to come around in a long time…….especially for pediatric, orthodontic and family practices. Offices are getting flip flops with their logo on them and giving them to patients. […]

Jun 25

Marketing….It’s time to give it another look!

Let’s face it…..even though we all look back longingly at the days when all a dentist had to do was open an office and wait for the patients to start calling, those days are long gone.  Especially in the current economy, marketing is a necessity for all offices……both new and established. The truth is that […]

Mar 1

Referral Marketing

What do you consider to be your best sources of marketing? Before you answer that too quickly, think how often you have told a friend or relative about a great product or service? My guess is frequently…..you’ve also frequently told others about bad service or a bad experience. Internal referrals can be one of your […]

Sep 1

Pump Up Your Practice

When we discuss marketing, we need to remember that internal marketing and retention are as important as external marketing.  Internal marketing is what you do in your office that will make your patients talk to friends and family about how different and wonderful your office is compared to other dental offices.  Once you get a […]