Who Does Your Marketing?

As dental consultants, we’re always in process of working on marketing programs for our clients, but we don’t control the most vital piece of the equation. The doctor himself (or herself) is the most important marketing tool for the practice. While we constantly say this, today I had a real time example of great marketing. A patient in one of my client’s offices told me she and her husband were discussing how well my client had gotten his name out and his practice going in just one year. She was very kindly crediting Mosaic with all this success, but the reality is that we can recommend all manner of great marketing, but if the doctor doesn’t get behind it and work as hard on marketing as he does on production and collections, our plans are all useless. A thriving practice….especially a young one….needs a strong, vital marketing campaign and the doctor must be at the head of the line leading the effort to really make it succeed.